There have been huge developments in the design and manufacture of Metalwoods over the last six years. Once, a Driver – the longest club in the bag – was the hardest club to hit. Now, most of you will agree, it is one of the easiest. And if you are playing a model that came out in the last few months, you have a serious weapon in your hands.
2006 – The trampoline face
Designers found ways for the face to flex (indeed the whole head flexes) as it made contact with the ball. The face quite literally acted as a trampoline. The effect was measured by the COR. To get really high CORs club heads got bigger and bigger. So the ruling bodies stepped in and limited the size of the head and the allowable COR.
2008 – Swinging it harder
Remember the square Driver? Designers now started working on ways to make your off-centre strikes go further and straighter. Increasing the MOI, with a 460cc head, allowed you to swing even harder knowing that your good shot would go even farther, without fear of an off-centre ball strike landing short and in the rough. The good news is that today they’ve figured ways to get high MOI in a good looking Driver.
2010 – Launching it higher
I think the manufacturers gave up trying to get you all to play with more loft on your Driver. So they worked on increasing the launch angle themselves. At the same time they lowered spin rates so that the ball would “sail” for longer. That helped reduce the impact of slices and hooks as well. Each year now there is a little more improvement.
2011 – Lighter, but stronger
Developments in materials and the manufacturing process have ushered in the new super lightweight, aerodynamically designed Drivers. With no extra effort it is possible to swing these clubs faster than ever. Some of the weight saving has been used to increase MOI and improve launch conditions still further.
2013 – Now the whole face is hot
This year we are seeing a whole range of new Drivers that have much larger hitting zones. Whether the ball connects lower or higher on the face, towards the toe or heel, the smart chaps in the labs have worked out how to create the right launch angle and spin rate with a higher transfer of energy and a larger sweet spot.
I love this innovation. Anything that helps put my golfers further down the fairway, playing an approach shot off the short grass, is a good deal in my book. And in this walk through the recent history of Driver technology I figure that for the average golfer playing with a fitted Driver, there are 40+ yards of improvement.
Let me add yards and accuracy to your Tee shots
With that level of improvement on offer, it’s worth challenging us to see how many yards we can add to your game.
You could be very pleasantly surprised.